Our Services

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

  • These are our flagship, end-to-end services. We partner with you to design bespoke research and structural solutions that solve complex business challenges.

    Qualitative Research: IDIs & Focus Groups

    Our research transforms conversations into deep discovery. We specialize in In-Depth Interviews (IDIs) and Focus Group Facilitation that go beyond scripted questions to uncover the "why" behind behavior. By fostering shared wonder, we capture authentic emotional insights and lived experiences, ensuring your next strategic move is grounded in humanity-centered evidence. 


    Workshops & Ideation Events

    This is where research meets action. We facilitate high-energy sessions—from Activation Workshops to Strategy Sprints—designed to bridge the gap between insights and tangible strategy. Using design thinking to spark "happy accidents," we provide the structured environment your team needs to move from speculating to "doing."


    Team Alignment & Building

    Move beyond icebreakers. We design experiences that align disparate voices around a human-centered "why," breaking down silos and surfacing "unspoken" challenges. These sessions contextualize individual talent within your broader mission to drive collective impact.


    Coaching & Mentoring

    Embed human-centered design into your organization’s DNA. We act as coaching thought partners, providing the tools and "noodling" space necessary to sharpen your strategic intuition. We mentor your team in the methodologies needed to lead with purpose, clarity, and resilience. 


    Organizational Design

    We build structures as resilient as the people within them. Moving away from rigid hierarchies, we co-create humanity-centered systems that prioritize agility and purposeful output. We design for your specific ecosystem to reduce friction, boost well-being, and ensure your organizational structure supports your mission.

  • Precision interventions designed to sharpen your operations and deepen your understanding. These are modular, fee-based sessions or deliverables tailored to your specific goals.

    Journey Mapping

    We visualize the end-to-end stakeholder experience to identify hidden friction points and "moments of truth." By mapping every touchpoint, we help you see your organization through your customers' eyes. This process transforms abstract data into a visual roadmap for improving service delivery and emotional resonance. 


    OKR Development

    We help you align team goals with humanity-centered outcomes through the Objectives and Key Results (OKR) framework. Moving beyond rigid KPIs, we co-create measurable goals that inspire action and ensure every team member understands how their daily work contributes to the broader mission. 


    Time Blocking & Productivity

    We design workflows that respect human energy, focus, and cognitive load. By moving away from "busy work" toward intentional time management, we help your team master the art of deep work, ensuring that high-impact strategic goals never get lost in the daily shuffle. 


    Empathy Mapping

    We help your team go deeper than demographics to visualize what your users truly see, hear, think, and feel. This tool bridges the gap between raw data and human understanding, ensuring your strategy is rooted in genuine stakeholder needs and helping your team align on who you are serving. 


    Systems Mapping

    We visualize the complex web of relationships, influencers, and barriers surrounding your organization. By mapping the entire ecosystem, we identify the leverage points where a single strategic change can create the greatest positive ripple effect, preventing "siloed" thinking across your industry.

  • We believe in the power of shared wonder and collaborative strategy. These complimentary sessions are our way of starting the conversation and helping you find immediate focus.

    Clarity Sessions

    Stop navigating the "swirl." In these 30-minute high-speed sessions, we dive into your most pressing hurdles and distill them into one actionable research question. It’s a no-pressure environment dedicated to finding the signal within the noise so you can move forward with confidence. 


    Lunch & Learns

    Invite us to your table. We offer engaging, informal presentations on our work and related activities that are designed to spark curiosity within your team and introduce new ways of thinking about your customers and your work.

Woman in colorful sweater pointing at a whiteboard with pink and green sticky notes arranged in columns, in a classroom or office setting.
Man giving a presentation with a large poster listing themes, in a classroom or workshop setting.

Why noodle?

We know that data alone doesn’t drive change, understanding does. At noodle, we bridge the gap between complex organizational challenges and the human stories that solve them. Partnering with us means moving beyond "business as usual" to embrace a strategy rooted in empathy and evidence. 

The noodle Advantage: 

  • Context Over Complexity: We don't just hand over reports; we deliver contextual insights that reveal the "why" behind the "what." 

  • Co-Creation as Standard: We don’t work for you; we work with you. Our collaborative process ensures that the solutions we design together are sustainable and embraced by your team. 

  • Humanity-Centered Rigor: Whether we are mapping a global ecosystem or facilitating a 30-minute sprint, we ground every decision in the lived experiences of real people. 

  • Agile & Actionable: We specialize in turning "deep discovery" into "tangible doing." Our goal is to ensure your next strategic move is clear, confident, and measurable.

Our Services


Ready to start noodling?

Whether you have a fully-formed research brief or just a nagging feeling that your team could be working more effectively, we’re ready to help you find the path forward. 

Let’s transform your challenges into competitive advantages. 


Contact Us to tell us a little bit about your goals, or Book a Complimentary Clarity Session to find your focus in 30 minutes.

Colorful sticky notes with questions 'Why Not Now?' and 'Why Not Us?' on a white table, with colored paper stacks and a black pen holder visible.

Our Services

Coaching & Mentoring

Embed innovative thinking and humanity-centered solutioning into your DNA. We act as coaching thought partners, providing the tools and mindset needed to sharpen strategic intuition and lead your team with clarity.

Team Alignment & Team-building Experiences

Align your team through shared purpose and collaborative play. We break down silos and surface "unspoken" challenges, co-designing a roadmap that transforms individual talent into unified, high-impact strategy.

Complimentary Clarity Sessions

Cut through the noise with a 30-minute Clarity Session. We’ll distill your complex hurdles into one actionable research question, giving you the focus and confidence to move forward.

Organizational Design

We co-create fluid, humanity-centered organizational structures that replace rigid hierarchies with agility. We design for your specific ecosystem to reduce friction, boost well-being, and drive sustainable growth.

Workshops & Ideation Events

Turn research into action with our high-energy workshops. From Strategy Sprints to Journey Mapping, we provide the structured collaboration needed to move your team from speculating to "doing."

Book Your No-Cost 30-Minute Clarity Session!

Stop navigating complexity alone. The first step toward an innovative solution is gaining crystal-clear focus on the problem. 

At noodle research + strategy, we offer a complimentary, high-value 30-minute virtual session designed to cut through the noise. 

What to Expect:

  • Fast-Paced & Focused: We immediately jump into action on a shared Miro virtual whiteboard.

  • Identify & Prioritize: We work together to quickly surface all your pressing organizational or customer challenges.

  • Frame the Challenge: We collaboratively prioritize the single most critical challenge and frame it as a clear, human-centered research question.

  • Actionable Next Steps: You walk away with immediate clarity on what question to ask and how noodle’s specialized qualitative research and strategy services can help you answer it.

This is a no-pressure, high-value Strategy Sprint designed to give you a clear direction in virtually no time at all. 

Ready to gain focus?

How we can help.

We are a full-service qualitative research and strategy agency that leverages a range of methods to uncover deep insights. From in-depth interviews and focus groups to ethnographic research and usability testing, we provide tailored solutions to help you understand your customers, users, and markets. Our expertise extends beyond traditional research, encompassing workshop facilitation, ideation sessions, and strategic consulting.

Our Services

Two women having a conversation at a table in an office setting.

Voice of Customer (VoC) Research

VoC qualitative research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Two men discussing in an office setting with a laptop and a digital screen.

Market Research

Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Notebook with website sketches, smartphone, blue pen on wooden table.

User Experience (UX) Research

UX research is crucial for creating user-centered designs that are effective, enjoyable, and relevant to specific target audiences. It helps businesses understand their users and make data-driven decisions to improve their products and services.


A person with a ponytail taking a photo of ancient stone arches in a sunny outdoor location, with a light blue backpack, surrounded by historical architecture.

Ethnography

Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.

Group of professionals having a meeting, discussing with sticky notes on a bulletin board, in a modern office setting.

Workshop Facilitation

Workshops are a valuable tool for organizations and individuals seeking to learn, collaborate, and achieve shared goals. They provide a dynamic and engaging environment that fosters learning, teamwork, and innovation.

Three business professionals collaborating around a table with charts and graphs, using markers in an office setting.

Business Anthropology

Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.

Our Services

Two women sitting at a table in an office setting, engaged in a conversation. One woman is facing the camera, wearing glasses and a blue top, while the other woman is seen from behind, wearing a light-colored top.

Voice of Customer (VoC) Research

Two men in an office setting looking at a laptop screen, one pointing and one smiling, with a TV and posters in the background.

Market Research

Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Notebook with website wireframe sketches and a pen on a wooden table, next to a smartphone.

User Experience (UX) Research


Person taking a photo of ancient stone arches with a camera

Ethnography

Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.

Group of five people in a meeting room discussing in front of a corkboard with sticky notes, sitting around a wooden table with laptops, notebooks, and coffee mugs.

Workshop Facilitation

Three people in professional attire collaborate over documents at a table in a bright office.

Business Anthropology

Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.

Publications

The Role of Advocacy in Sustaining Male Contraceptive Research and Development

Vahdat HL, Nickels LM, Shane K, Serfaty D, Sitruk-Ware R.

Andrology. 2024 Oct;12(7):1600-1604. doi: 10.1111/andr.13721. Epub 2024 Aug 2. PMID: 39092870.

Assessing Acceptability of Biodegradable Contraceptive Implants in Kenya and Senegal

Alice F. Cartwright, Rebecca L. Callahan, Anna Lawton, Christina Wong, Oliver Muchiri and Samira Matan

Global Health: Science and Practice August 2024, 12(4):e2300503

Exploring public perceptions of vaccine-derived poliovirus and a novel oral polio vaccine in the Democratic Republic of the Congo, Kenya, and Nigeria

Lara Lorenzetti, Rustam Haydarov, Emily Namey, Anna Lawton, Hayon Nam, Muhamad Ridwan Hasan, Claude Monj, Surangani Abeyesekera, Maria Amina Kabwau, and Ross McIntosh

Vaccine, Volume 41, Supplement 1, 2023, Pages A128-A135

What About Methods for Men? A Qualitative Analysis of Attitudes Toward Male Contraception in Burkina Faso and Uganda

Alice F. Cartwright, Anna Lawton, Aurelie Brunie, and Rebecca L. Callahan

Int Perspect Sex Reprod Health. 2020 Sep 25;46:153-162

Using Human-Centered Design to Explore Potential Users' and Men's Views of New Injectable Contraceptives in Kampala and Lagos

Holly M. Burke, Rebecca L. Callahan, Anna Lawton, Abigail Turinayo, Oluwatoyin Oyekenu, Sheila Niyonsaba, Oladunni Taiwo, Victor Muwonge Semaganda, Andy Awiti, Audrey Fratus, Fredrick Mubiru and Funmilola M. OlaOlorun

Global Health: Science and Practice December 2023, 11(6):e2300215

Catalyzing Momentum in Male Contraceptive Development

Logan M Nickels, Kevin Shane, Heather L Vahdat

Biology of Reproduction, Volume 106, Issue 1, January 2022, Pages 1–3, https://doi.org/10.1093/biolre/ioab208

Service Delivery Considerations for Introducing New Injectable Contraceptives Lasting 4 and 6 Months in Nigeria and Uganda: A Qualitative Study

Rebecca L. Callahan, Holly M. Burke, Anna Lawton, Funmilola M. OlaOlorun, Fredrick Mubiru, Helen Anyasi, Christina M. Wong, Dieudonné Bidashimwa, Marissa Velarde and Lucy W. Ruderman

Global Health: Science and Practice December 2023, 11(6):e2300214

The Role of Team Science in the Future of Male Contraception

Heather L Vahdat, Kevin Shane, Logan M Nickels

Biology of Reproduction, Volume 103, Issue 2, August 2020, Pages 167–175, https://doi.org/10.1093/biolre/ioaa086