How Might We Improve Digital Form, Function, and Customer Experience for a Global Leader in Commercial Roofing?
How Might We Guide the Successful Market Rollout of a Beloved Professional Sports Team’s Rebrand while Minimizing the Risk of Alienating Core Fans?
How Might We Develop a Digital Roadmap to Improve the Implementation and Utilization of Best-in-Class Family Planning Resources?
How Might We Redesign a Website for Best-in-Class Family Planning Resources to Create a User-centered, Impactful Online Experience for Diverse Global Stakeholders?
How Might We Improve B2B Customer Experience and Ease of Doing Business to Become a Trusted Research & Development Partner for Medical Device Customers?
How Might We Understand Travelers' Needs to Maximize the Perceived Value and Helpfulness of Digital Travel Offerings on a Popular Search Site?
How Might We Develop a Digital Self-Service Experience that Delights B2B Automotive Customers?
How Might We Explore what 'Convenience' Means for Users Today, and Future-proof Innovative Digital Concepts for a Well-known Retail Company?
How Might We Modernize a Retirement Provider’s Digital “Front Door” to Empower a Diverse User Base?
How Might We Address Supply Chain Challenges and Improve Performance to Ensure Continued Strategic B2B Partnerships with Major Medical Device Customers?
How Might We Inform Evolving Internal Roles and Enhance Overall Team Alignment and Organizational Design for a Globally-focused Nonprofit with a Distributed Workforce?
How Might We Modernize the Online Purchase Experience to Attract Direct B2B Technology Customers and Rival Best-in-Class Competitors?
How Might We Improve Job Seekers' Digital Experiences Navigating the Careers Site and Drive Trust for a Fortune 500 Financial Services Company?
How Might We Understand B2B Customer Needs and Optimize Business Engagement Pathways in a Highly Niched Industry?
Book Your No-Cost 30-Minute Clarity Session!
Stop navigating complexity alone. The first step toward an innovative solution is gaining crystal-clear focus on the problem.
At noodle research + strategy, we offer a complimentary, high-value 30-minute virtual session designed to cut through the noise.
What to Expect:
Fast-Paced & Focused: We immediately jump into action on a shared Miro virtual whiteboard.
Identify & Prioritize: We work together to quickly surface all your pressing organizational or customer challenges.
Frame the Challenge: We collaboratively prioritize the single most critical challenge and frame it as a clear, human-centered research question.
Actionable Next Steps: You walk away with immediate clarity on what question to ask and how noodle’s specialized qualitative research and strategy services can help you answer it.
This is a no-pressure, high-value Strategy Sprint designed to give you a clear direction in virtually no time at all.
Ready to gain focus?
How we can help.
We are a full-service qualitative research and strategy agency that leverages a range of methods to uncover deep insights. From in-depth interviews and focus groups to ethnographic research and usability testing, we provide tailored solutions to help you understand your customers, users, and markets. Our expertise extends beyond traditional research, encompassing workshop facilitation, ideation sessions, and strategic consulting.
Our Services
Voice of Customer (VoC) Research
VoC qualitative research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.
Market Research
Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.
User Experience (UX) Research
UX research is crucial for creating user-centered designs that are effective, enjoyable, and relevant to specific target audiences. It helps businesses understand their users and make data-driven decisions to improve their products and services.
Ethnography
Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.
Workshop Facilitation
Workshops are a valuable tool for organizations and individuals seeking to learn, collaborate, and achieve shared goals. They provide a dynamic and engaging environment that fosters learning, teamwork, and innovation.
Business Anthropology
Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.
Our Services
Voice of Customer (VoC) Research
Market Research
Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.
User Experience (UX) Research
Ethnography
Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.
Workshop Facilitation
Business Anthropology
Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.
Publications
The Role of Advocacy in Sustaining Male Contraceptive Research and Development
Vahdat HL, Nickels LM, Shane K, Serfaty D, Sitruk-Ware R.
Andrology. 2024 Oct;12(7):1600-1604. doi: 10.1111/andr.13721. Epub 2024 Aug 2. PMID: 39092870.
Assessing Acceptability of Biodegradable Contraceptive Implants in Kenya and Senegal
Alice F. Cartwright, Rebecca L. Callahan, Anna Lawton, Christina Wong, Oliver Muchiri and Samira Matan
Global Health: Science and Practice August 2024, 12(4):e2300503
Exploring public perceptions of vaccine-derived poliovirus and a novel oral polio vaccine in the Democratic Republic of the Congo, Kenya, and Nigeria
Lara Lorenzetti, Rustam Haydarov, Emily Namey, Anna Lawton, Hayon Nam, Muhamad Ridwan Hasan, Claude Monj, Surangani Abeyesekera, Maria Amina Kabwau, and Ross McIntosh
Vaccine, Volume 41, Supplement 1, 2023, Pages A128-A135
What About Methods for Men? A Qualitative Analysis of Attitudes Toward Male Contraception in Burkina Faso and Uganda
Alice F. Cartwright, Anna Lawton, Aurelie Brunie, and Rebecca L. Callahan
Int Perspect Sex Reprod Health. 2020 Sep 25;46:153-162
Using Human-Centered Design to Explore Potential Users' and Men's Views of New Injectable Contraceptives in Kampala and Lagos
Holly M. Burke, Rebecca L. Callahan, Anna Lawton, Abigail Turinayo, Oluwatoyin Oyekenu, Sheila Niyonsaba, Oladunni Taiwo, Victor Muwonge Semaganda, Andy Awiti, Audrey Fratus, Fredrick Mubiru and Funmilola M. OlaOlorun
Global Health: Science and Practice December 2023, 11(6):e2300215
Catalyzing Momentum in Male Contraceptive Development
Logan M Nickels, Kevin Shane, Heather L Vahdat
Biology of Reproduction, Volume 106, Issue 1, January 2022, Pages 1–3, https://doi.org/10.1093/biolre/ioab208
Service Delivery Considerations for Introducing New Injectable Contraceptives Lasting 4 and 6 Months in Nigeria and Uganda: A Qualitative Study
Rebecca L. Callahan, Holly M. Burke, Anna Lawton, Funmilola M. OlaOlorun, Fredrick Mubiru, Helen Anyasi, Christina M. Wong, Dieudonné Bidashimwa, Marissa Velarde and Lucy W. Ruderman
Global Health: Science and Practice December 2023, 11(6):e2300214
The Role of Team Science in the Future of Male Contraception
Heather L Vahdat, Kevin Shane, Logan M Nickels
Biology of Reproduction, Volume 103, Issue 2, August 2020, Pages 167–175, https://doi.org/10.1093/biolre/ioaa086