How we can help.

We are a full-service qualitative research and strategy agency that leverages a range of methods to uncover deep insights. From in-depth interviews and focus groups to ethnographic research and usability testing, we provide tailored solutions to help you understand your customers, users, and markets. Our expertise extends beyond traditional research, encompassing workshop facilitation, ideation sessions, and strategic consulting.

Our Services

Two women having a conversation at a table in an office setting.

Voice of Customer (VoC) Research

VoC qualitative research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Two men discussing in an office setting with a laptop and a digital screen.

Market Research

Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Notebook with website sketches, smartphone, blue pen on wooden table.

User Experience (UX) Research

UX research is crucial for creating user-centered designs that are effective, enjoyable, and relevant to specific target audiences. It helps businesses understand their users and make data-driven decisions to improve their products and services.

A person with a ponytail taking a photo of ancient stone arches in a sunny outdoor location, with a light blue backpack, surrounded by historical architecture.

Ethnography

Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.

Group of professionals having a meeting, discussing with sticky notes on a bulletin board, in a modern office setting.

Workshop Facilitation

Workshops are a valuable tool for organizations and individuals seeking to learn, collaborate, and achieve shared goals. They provide a dynamic and engaging environment that fosters learning, teamwork, and innovation.

Three business professionals collaborating around a table with charts and graphs, using markers in an office setting.

Business Anthropology

Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.

Our Services

Two women sitting at a table in an office setting, engaged in a conversation. One woman is facing the camera, wearing glasses and a blue top, while the other woman is seen from behind, wearing a light-colored top.

Voice of Customer (VoC) Research

Two men in an office setting looking at a laptop screen, one pointing and one smiling, with a TV and posters in the background.

Market Research

Qualitative market research is a powerful tool for businesses to gain a deep understanding of their customers and use that knowledge to drive improvements, innovation, and customer satisfaction. It provides the "why" behind the "what" that quantitative data reveals, enabling businesses to make more informed decisions and build stronger customer relationships.

Notebook with website wireframe sketches and a pen on a wooden table, next to a smartphone.

User Experience (UX) Research

Person taking a photo of ancient stone arches with a camera

Ethnography

Ethnography is a valuable research method for gaining a deep understanding of human societies and cultures. Through community immersion, ethnography can facilitate the uncovering of rich insights into the complexities of human behavior, social interactions, and cultural practices.

Group of five people in a meeting room discussing in front of a corkboard with sticky notes, sitting around a wooden table with laptops, notebooks, and coffee mugs.

Workshop Facilitation

Three people in professional attire collaborate over documents at a table in a bright office.

Business Anthropology

Business anthropology bridges the gap between anthropological insights and business practices, offering a unique perspective that can lead to more effective strategies, better products, and improved organizational cultures.

Publications

The Role of Advocacy in Sustaining Male Contraceptive Research and Development

Vahdat HL, Nickels LM, Shane K, Serfaty D, Sitruk-Ware R.

Andrology. 2024 Oct;12(7):1600-1604. doi: 10.1111/andr.13721. Epub 2024 Aug 2. PMID: 39092870.

Assessing Acceptability of Biodegradable Contraceptive Implants in Kenya and Senegal

Alice F. Cartwright, Rebecca L. Callahan, Anna Lawton, Christina Wong, Oliver Muchiri and Samira Matan

Global Health: Science and Practice August 2024, 12(4):e2300503

Exploring public perceptions of vaccine-derived poliovirus and a novel oral polio vaccine in the Democratic Republic of the Congo, Kenya, and Nigeria

Lara Lorenzetti, Rustam Haydarov, Emily Namey, Anna Lawton, Hayon Nam, Muhamad Ridwan Hasan, Claude Monj, Surangani Abeyesekera, Maria Amina Kabwau, and Ross McIntosh

Vaccine, Volume 41, Supplement 1, 2023, Pages A128-A135

What About Methods for Men? A Qualitative Analysis of Attitudes Toward Male Contraception in Burkina Faso and Uganda

Alice F. Cartwright, Anna Lawton, Aurelie Brunie, and Rebecca L. Callahan

Int Perspect Sex Reprod Health. 2020 Sep 25;46:153-162

Using Human-Centered Design to Explore Potential Users' and Men's Views of New Injectable Contraceptives in Kampala and Lagos

Holly M. Burke, Rebecca L. Callahan, Anna Lawton, Abigail Turinayo, Oluwatoyin Oyekenu, Sheila Niyonsaba, Oladunni Taiwo, Victor Muwonge Semaganda, Andy Awiti, Audrey Fratus, Fredrick Mubiru and Funmilola M. OlaOlorun

Global Health: Science and Practice December 2023, 11(6):e2300215

Catalyzing Momentum in Male Contraceptive Development

Logan M Nickels, Kevin Shane, Heather L Vahdat

Biology of Reproduction, Volume 106, Issue 1, January 2022, Pages 1–3, https://doi.org/10.1093/biolre/ioab208

Service Delivery Considerations for Introducing New Injectable Contraceptives Lasting 4 and 6 Months in Nigeria and Uganda: A Qualitative Study

Rebecca L. Callahan, Holly M. Burke, Anna Lawton, Funmilola M. OlaOlorun, Fredrick Mubiru, Helen Anyasi, Christina M. Wong, Dieudonné Bidashimwa, Marissa Velarde and Lucy W. Ruderman

Global Health: Science and Practice December 2023, 11(6):e2300214

The Role of Team Science in the Future of Male Contraception

Heather L Vahdat, Kevin Shane, Logan M Nickels

Biology of Reproduction, Volume 103, Issue 2, August 2020, Pages 167–175, https://doi.org/10.1093/biolre/ioaa086