Outcome & Impact

The research established that time is the user’s most valuable resource, and making it difficult to apply or source information erodes affinity. Users tend to approach company websites with skepticism, viewing them as marketing tools and preferring unbiased third-party sources (such as Glassdoor) for information on company culture. Key pain points identified that suggest a devaluation of employees included the absence of salary ranges in job descriptions, limited filters, and unintuitive search functionality. 

The findings led to recommendations focusing on implementing:

• Transparency: Actively displaying salary ranges upfront and potentially linking to review sites.

• Efficiency: Allowing candidates to apply using existing profiles (like LinkedIn Easy Apply) to respect their time and avoid duplication of effort.

• Relevance: Implementing improved filters (e.g., by role, salary, location, experience, and education level) and ensuring job descriptions are detailed, clearly articulating the role's fit within the wider company and its growth potential.