The noodle team.

noodle research is the collective brainchild of Anna Lawton and Kevin Shane, two passionate researchers who first connected in India while working on an ambitious human-centered design project. Drawn together by their shared commitment to uncovering deep insights, they sought to create a research agency that would empower organizations to make informed, people-centered decisions. Less than a year after their initial meeting, serendipity brought them to Durham, NC, where they established noodle research.