The noodle team.
noodle research is the collective brainchild of Anna Lawton and Kevin Shane, two passionate researchers who first connected in India while working on an ambitious human-centered design project. Drawn together by their shared commitment to uncovering deep insights, they sought to create a research agency that would empower organizations to make informed, people-centered decisions. Less than a year after their initial meeting, serendipity brought them to Durham, NC, where they established noodle research.
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Anna Lawton
CO-FOUNDER & MANAGING PARTNER
Anna is a business anthropologist, market researcher, and ethnographer with extensive experience investigating challenges and identifying opportunities in the corporate and non-profit sectors domestically and internationally.
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Kevin Shane
CO-FOUNDER & PARTNER
Kevin’s qualitative research, ethnography, and human-centered design skills, cultivated through rigorous training and extensive experience, have been honed across diverse sectors in the United States, Africa, and Asia. Kevin brings expertise in research and workshop facilitation to uncover meaningful insights and drive impactful strategies.
Our Managing Partner's POV: The Human Story
In this short video, our Managing Partner and Co-founder Anna Lawton shares her personal mission that founded noodle: bridging the gap between deep, human-centric research and crystal-clear strategic action. Learn why empathy and curiosity are the most powerful tools in our toolkit and how this translates to confidence for your business.
noodlin’ with noodle :: A Conversation with Co-Founder Anna Lawton