handsome & Fortune 200 Company

Overview

handsome, an experience design agency, sought ethnographic research to develop a deep understanding of user attitudes and behaviors around convenience and innovation spaces cultivating future-facing products and services.

Role

noodle conducted extensive ethnographic fieldwork across the U.S. and synthesized insight into design principles and innovative propositions for further testing.

(Photo credit: Anna Lawton)

Location(s)

  • United States

Skills & Activities

  • Ethnography

    • Observation

    • In-depth interviews

    • Intercept interviews

  • Human-centered Design

    • Ideation

    • Prototype development

Location(s)

  • United States