What we’re thinking about.
We are very passionate about our work, and perpetually curious about the world around us. On this page, we share thoughts, insights, and learnings that emerge from our work and independent projects.
The Impact of Triangulation: Integrating Qualitative and Quantitative Research Methods for Comprehensive User Insights
In this post, we will explore the integration of qualitative and quantitative research methods and the power of triangulation in uncovering comprehensive user insights. By combining these approaches, researchers can obtain a holistic understanding of user needs, motivations, and behaviors.
Embracing Multidisciplinary Stakeholders: Unlocking the Power of Collaboration in the Design Research Process
Design research is a collaborative endeavor that benefits greatly from the involvement of diverse perspectives, expertise, and insights. By embracing multidisciplinary stakeholders, researchers and designers can tap into a wealth of knowledge, foster innovation, and create solutions that truly meet user needs. In this post, we explore the importance of including multidisciplinary stakeholders in the design research process.
SWOT Analysis in the Design Research Process
A SWOT analysis is a strategic tool that helps researchers and designers assess the strengths, weaknesses, opportunities, and threats of a design initiative. It provides valuable insights for informed decision-making and effective design strategy. In this post, we will explore the impact of developing a SWOT analysis in the design research process.
Case Studies
Our collective experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning business sectors in order to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of the work we have done over the years that illustrate our skills and passion.