Work We Have Done.
We bring extensive, divers, and global qualitative research experience to every challenge we tackle. Working across domestic markets and international landscapes, we partner with clients in highly diverse sectors to eliminate guesswork and ground decisions in evidence. Our focus is simple: we deeply explore the behaviors, motivations, and pain points of the end-users of your products and services. This fundamental understanding is the catalyst for designing better products, more intuitive services, and highly effective systems.
Below, you will find a selection of our most impactful work: case studies that highlight our rigorous methodologies, our passion for human-centered design, and the tangible growth we deliver for our partners.
Explore Our Work: Impact by Theme
Human behavior rarely fits neatly into a single box, and neither does our research. Over the last two decades, we have applied our anthropological lens across a wide spectrum of industries to uncover the deep, authentic motivations driving end-users. To help you find the stories most relevant to your current challenges, we have curated our past engagements into core thematic areas. Whether you are looking to refine a digital interface through UX research or understand complex cultural shifts via foundational ethnography, these clusters showcase the diversity and adaptability of our expertise.
Select a theme below to explore how we partner with organizations to translate messy human realities into clear, actionable opportunities.
How Might We Improve Digital Form, Function, and Customer Experience for a Global Leader in Commercial Roofing?
How Might We Guide the Successful Market Rollout of a Beloved Professional Sports Team’s Rebrand while Minimizing the Risk of Alienating Core Fans?
How Might We Develop a Digital Roadmap to Improve the Implementation and Utilization of Best-in-Class Family Planning Resources?
How Might We Redesign a Website for Best-in-Class Family Planning Resources to Create a User-centered, Impactful Online Experience for Diverse Global Stakeholders?
How Might We Improve B2B Customer Experience and Ease of Doing Business to Become a Trusted Research & Development Partner for Medical Device Customers?
How Might We Understand Travelers' Needs to Maximize the Perceived Value and Helpfulness of Digital Travel Offerings on a Popular Search Site?
How Might We Develop a Digital Self-Service Experience that Delights B2B Automotive Customers?
How Might We Explore what 'Convenience' Means for Users Today, and Future-proof Innovative Digital Concepts for a Well-known Retail Company?
How Might We Modernize a Retirement Provider’s Digital “Front Door” to Empower a Diverse User Base?
How Might We Address Supply Chain Challenges and Improve Performance to Ensure Continued Strategic B2B Partnerships with Major Medical Device Customers?
How Might We Inform Evolving Internal Roles and Enhance Overall Team Alignment and Organizational Design for a Globally-focused Nonprofit with a Distributed Workforce?
How Might We Modernize the Online Purchase Experience to Attract Direct B2B Technology Customers and Rival Best-in-Class Competitors?
How Might We Improve Job Seekers' Digital Experiences Navigating the Careers Site and Drive Trust for a Fortune 500 Financial Services Company?
How Might We Understand B2B Customer Needs and Optimize Business Engagement Pathways in a Highly Niched Industry?