Anna Lawton // Work I Have Done.

I am noodle's Managing Director and Co-founder, and I am a trained social anthropologist and applied ethnographer with 10+ years of experience applying innovative methods to tackle challenging problems nationally and internationally. I have a strong background in human-centered design (HCD), User Experience Research (UXR), and market research across a diversity of sectors and contexts, both internationally and domestically. I take an empathic approach to understanding people’s needs and lived realities, and utilize my extensive research background to convert this understanding into actionable insights that inform improved or new designs of products, services, and systems.

This page features a collection of my professional work.

Person wearing sunglasses and a blue bandana, smiling outdoors with a crowd and palm trees in the background.
Text on black background reading: "How Might We... Modernize a retirement provider’s digital front door to empower a diverse user base to make the right choices while building a trusted relationship?"
"How Might We" question exploring user preferences and communication for a biodegradable family planning method that doesn't require removal, on a black background.
Text on a black background asking how to explore what 'convenience' means for users and future-proof propositions for a retail company.
Black background with white text that reads: "How Might We... Inform the development of a modern, integrated and effective web presence for a well-known financial services company?"
Graphic with text exploring social norms and reproductive health in West Africa
Text asking how to explore vaccine hesitancy and perceptions of a novel oral polio vaccine in the DRC for social and behavior change communication.
Text on black background asking about co-designing a phone-based game for adolescent reproductive health knowledge in India.
Graphic with the text: "How Might We... Explore user preferences and communication needs for the potential introduction of varying durations of long-acting injectable contraceptives?"
Question about improving malaria treatment packaging and instructions for healthcare providers and caregivers, on a black background.
Text image with prompt on understanding women's experiences with family planning and creating innovative ideas.