CIFF & USAID: Injectable Contraceptives*

Overview

The Children’s Investment Fund Foundation (CIFF) and U.S. Agency for International Development (USAID) were interested in potentially introducing contraceptive injectable products with varying durations but wanted to assess the desirability of such products among end-users.

Role

Anna led a two-country market research study using human-centered design (HCD) to explore user preferences and communication needs for the potential introduction of new injectable products in Uganda and Nigeria. Due to the pandemic, fieldwork was conducted by local researchers with Anna’s oversight and direction.

(Photo credit: Design Without Borders)

Skills & Activities

  • Design Research

  • Personas

  • Journey Maps

  • Ideation Workshops

Location(s)

  • Uganda

  • Nigeria

* - Project done while Anna was employed with FHI 360.