Kevin Shane: Global Insights, Humanity-Centered Strategy
Kevin Shane is a Co-Founder and Partner at noodle research + strategy, bringing a wealth of experience in qualitative research, ethnography, and humanity-centered design.
His expertise in uncovering deep insights and driving impactful strategies has been honed across diverse sectors in the United States, Africa, and Asia. Kevin's passion for people-centered solutions led him to co-found noodle research, established in Durham, NC, after first connecting with his partner in India while working on an ambitious human-centered design project.
Kevin is an accomplished research and workshop facilitator who helps clients transform complex data into clear, actionable outcomes. He works across the spectrum of corporate consulting and the design for social impact space, dedicated to empowering people to be change-makers. A recognized thought leader, Kevin was a SXSW Speaker where he shared his work at the intersection of design and public health. He grounds every project in a practical approach, adapting the traditional design thinking process to deliver innovation for our clients.
Kevin’s portfolio showcases his commitment to contextual insights, including his interest in incorporating nature-centered design principles to create more equitable and sustainable experiences.
“We stay true to our values and our principled approach to research. We see ourselves as stewards of this information and really representatives of the communities that put their trust in us, and that's not something that we discount or fail to realize; we know how important the work that we do is and honor that, daily.”
— Kevin Shane, Partner & Co-founder, noodle research + strategy
How Might We Guide the Successful Market Rollout of a Beloved Professional Sports Team’s Rebrand while Minimizing the Risk of Alienating Core Fans?
How Might We inform Evolving Internal Roles and Enhance Overall Team Alignment and Organizational Design for a Globally-focused Nonprofit with a Distributed Workforce?
How Might We Improve Digital Form, Function, and Customer Experience for a Global Leader in Commercial Roofing?
How Might We Understand Travelers' Needs to Maximize the Perceived Value and Helpfulness of Digital Travel Offerings on a Popular Search Site?
How Might We Develop a Digital Roadmap to Improve the Implementation and Utilization of Best-in-Class Family Planning Resources?
How Might We Redesign a Website for Best-in-Class Family Planning Resources to Create a User-centered, Impactful Online Experience for Diverse Global Stakeholders?
How Might We Understand B2B Customer Needs and Optimize Business Engagement Pathways in a Highly Niched Industry?
How Might We Develop a Digital Self-Service Experience that Delights B2B Automotive Customers?
How Might We Modernize the Online Purchase Experience to Attract Direct B2B Technology Customers and Rival Best-in-Class Competitors?
Complex Problems Solved: Our Research Approach
Meet Kevin Shane, noodle partner and co-founder passionate about translating human stories into strategy. Our Co-founder discusses how his expertise in human-centered design and participatory research ensures every strategy noodle develops is deeply rooted in real community and user needs. Watch to understand how ethnographic narratives become next actionable interventions.