How we can help.

Lead

noodle is a full-service qualitative research agency that can manage projects end to end; from study design and discussion guide development to fieldwork and prototyping through to testing and implementation / operationalization.

  • Study & Project Design

  • Project Management

  • Research Execution

  • Prototyping & Testing

Support

noodle can provide surge capacity or workforce extension to your team when needs exceed internal capabilities. This can take the form of ad hoc projects requiring additional qualitative resources or a retainer model where noodle acts as a ready, reliable and flexible research partner, on demand.

  • Surge capacity

  • Workforce/Team Extension

  • Stakeholder engagement

  • Research Services on Retainer

Advise

noodle can review and inform project materials, proposals, and study designs as well as provide strategic ideation services to help you better understand your challenges, identify relevant stakeholders, and create an actionable roadmap toward operationalizing innovation.

  • Consultations

  • Needs Assessments

  • Brain Mapping

  • Strategic Ideation Support

Our Methods & Outputs.

We utilize a robust mix of traditional and emerging, innovative qualitative research methods and activities in order to engage with stakeholders and develop a keen understanding of their needs, interests, challenges, and aspirations. The learnings and insights from these stakeholder engagements are succinctly shared in compelling, visually rich research outputs that are designed to make research findings actionable.

Methods

  • In-depth Interviews (IDIs)

  • Focus Group Discussions (FGDs)

  • Intercept Interviews

  • Shadowing

  • Ethnography & Auto-ethnography

  • Process Observation

  • Diary Studies

  • Business Anthropology

  • Photo-voice

Outputs

  • Detailed Research Finding Reports

  • Journey Maps

  • Personas

  • Infographics

  • Prototypes

  • Affinity Mapping

  • SWOT Analyses

  • Stakeholder Mapping

  • Needs Assessment

Case Studies

Our collective research experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning business sectors in order to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of the work we have done over the years that illustrate our skills and passion.