What we’re thinking about.
This is where we dive into the heart of what drives us: the fascinating intersection of human behavior and business strategy.
Our blog is a curated collection of insights, discoveries, and practical frameworks, built on our deep expertise in Humanity-Centered Design (HCD) and rigorous qualitative methodologies.
Join us as we go beyond the surface to explore:
The Power of Qualitative Research: From championing methodologies like ethnography and business anthropology to adapting research for a global, connected world.
Strategic Collaboration: Discover our proven methods for designing workshops that bridge silos, navigate conflict, and deliver measurable, actionable outcomes.
The Future of Innovation: Explore our insights on how technologies like AI, XR, and IoT continue shaping our understanding of and relationship with the world around us, and how to apply HCD for social impact and sustainability.
Curiosity drives our work, and we love sharing what we learn. Our blog provides practical insights and real-world experiences to help you better understand your customers, strengthen your team's collaboration, and create more humanity-centered products and services.
The Impact of Triangulation: Integrating Qualitative and Quantitative Research Methods for Comprehensive User Insights
In this post, we will explore the integration of qualitative and quantitative research methods and the power of triangulation in uncovering comprehensive user insights. By combining these approaches, researchers can obtain a holistic understanding of user needs, motivations, and behaviors.
Embracing Multidisciplinary Stakeholders: Unlocking the Power of Collaboration in the Design Research Process
Design research is a collaborative endeavor that benefits greatly from the involvement of diverse perspectives, expertise, and insights. By embracing multidisciplinary stakeholders, researchers and designers can tap into a wealth of knowledge, foster innovation, and create solutions that truly meet user needs. In this post, we explore the importance of including multidisciplinary stakeholders in the design research process.
SWOT Analysis in the Design Research Process
A SWOT analysis is a strategic tool that helps researchers and designers assess the strengths, weaknesses, opportunities, and threats of a design initiative. It provides valuable insights for informed decision-making and effective design strategy. In this post, we will explore the impact of developing a SWOT analysis in the design research process.
Developing a Theory of Change in the Design Research Process
Welcome to our blog series where we demystify the work we do at noodle, a design research consultancy committed to driving user-centered innovation. In this post, we will explore the impact of developing a theory of change in the design research process. A theory of change is a valuable tool that helps researchers and designers articulate their goals, assumptions, and expected outcomes, enabling them to plan, implement, and evaluate their design initiatives more effectively.
Case Studies
Our collective experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning industries and sectors to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of our recent work that illustrates our skills and passion.