What we’re thinking about.

This is where we dive into the heart of what drives us: the fascinating intersection of human behavior and business strategy.

Our blog is a curated collection of insights, discoveries, and practical frameworks, built on our deep expertise in Humanity-Centered Design (HCD) and rigorous qualitative methodologies.

Join us as we go beyond the surface to explore:

  • The Power of Qualitative Research: From championing methodologies like ethnography and business anthropology to adapting research for a global, connected world.

  • Strategic Collaboration: Discover our proven methods for designing workshops that bridge silos, navigate conflict, and deliver measurable, actionable outcomes.

  • The Future of Innovation: Explore our insights on how technologies like AI, XR, and IoT continue shaping our understanding of and relationship with the world around us, and how to apply HCD for social impact and sustainability.

Curiosity drives our work, and we love sharing what we learn. Our blog provides practical insights and real-world experiences to help you better understand your customers, strengthen your team's collaboration, and create more humanity-centered products and services.

Embracing Multidisciplinary Stakeholders: Unlocking the Power of Collaboration in the Design Research Process
Kevin Shane Kevin Shane

Embracing Multidisciplinary Stakeholders: Unlocking the Power of Collaboration in the Design Research Process

Design research is a collaborative endeavor that benefits greatly from the involvement of diverse perspectives, expertise, and insights. By embracing multidisciplinary stakeholders, researchers and designers can tap into a wealth of knowledge, foster innovation, and create solutions that truly meet user needs. In this post, we explore the importance of including multidisciplinary stakeholders in the design research process.

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SWOT Analysis in the Design Research Process
Kevin Shane Kevin Shane

SWOT Analysis in the Design Research Process

A SWOT analysis is a strategic tool that helps researchers and designers assess the strengths, weaknesses, opportunities, and threats of a design initiative. It provides valuable insights for informed decision-making and effective design strategy. In this post, we will explore the impact of developing a SWOT analysis in the design research process.

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Developing a Theory of Change in the Design Research Process
Kevin Shane Kevin Shane

Developing a Theory of Change in the Design Research Process

Welcome to our blog series where we demystify the work we do at noodle, a design research consultancy committed to driving user-centered innovation. In this post, we will explore the impact of developing a theory of change in the design research process. A theory of change is a valuable tool that helps researchers and designers articulate their goals, assumptions, and expected outcomes, enabling them to plan, implement, and evaluate their design initiatives more effectively.

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High Fidelity vs. Low Fidelity Prototypes: Unveiling the Value in the Design Research Process
Kevin Shane Kevin Shane

High Fidelity vs. Low Fidelity Prototypes: Unveiling the Value in the Design Research Process

Prototyping is an essential tool for designers to bring their ideas to life and gather valuable feedback. Understanding the characteristics and benefits of both high and low fidelity prototypes empowers designers to make informed decisions throughout the design journey. In this post, we will explore the difference between high and low fidelity prototypes and why both are valuable in the design research process.

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Affinity Mapping in the Design Research Process
Kevin Shane Kevin Shane

Affinity Mapping in the Design Research Process

In this post, we will explore the power of affinity mapping in the design research process. Affinity mapping is a technique that helps researchers and designers organize and make sense of large amounts of data, observations, and insights gathered during the research phase.

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Journey Mapping in the Design Research Process
Kevin Shane Kevin Shane

Journey Mapping in the Design Research Process

Journey mapping is a powerful technique that helps designers gain a deep understanding of the user experience by visualizing and analyzing user interactions, emotions, and pain points throughout their journey with a product or service. In this post, we will explore the importance of journey mapping in the design research process.

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User Engagement: Harnessing the Power of User Feedback in the Design Process
Kevin Shane Kevin Shane

User Engagement: Harnessing the Power of User Feedback in the Design Process

User engagement is a critical element in creating impactful and user-centered designs. By actively involving users throughout the design journey and incorporating their feedback, designers can ensure that their solutions meet user needs and expectations. In this post, we will explore the concept of user engagement and the strategies to incorporate user feedback in the design process.

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Design Iteration: Fueling Creativity and Driving Innovation
Kevin Shane Kevin Shane

Design Iteration: Fueling Creativity and Driving Innovation

Design iteration is a cyclical process of refining and improving design concepts through multiple cycles of feedback, reflection, and refinement. In this post, we will explore the role of design iteration and how it fuels creativity and drives innovation.

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Fostering Innovation and Driving User-Centered Solutions
Kevin Shane Kevin Shane

Fostering Innovation and Driving User-Centered Solutions

Design research is a powerful tool that enables designers and researchers to gain deep insights into user needs, preferences, and behaviors. By leveraging these insights, design research fuels innovation and empowers the creation of solutions that truly resonate with users. In this post, we will explore the role of design research in fostering innovation and driving user-centered solutions.

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Case Studies

Our collective experience is diverse and extensive. Over the past 20+ years, we have worked domestically and internationally with clients spanning industries and sectors to help expand their understanding of end-user needs and interests while improving the products, services, and systems that are being designed for them. Click the button below to access a collection of our recent work that illustrates our skills and passion.

Case Studies