Jubliant Foodworks*
Overview
Domino’s Pizza was one of the first western quick service restaurants (QSRs) to open in India, making the brand iconic and imbuing it with a sense of nostalgia for generations of Indian customers. They sought support in updating and improving the user experience of their customers across its primary order interfaces: in-store, telephone, and digital (i.e., website and app).
Role
Kevin was the digital team’s co-lead, conducting in-depth interviews, focus group discussions, and workshops in order to understand user needs and preferences both specifically for Domino’s properties as well as generally across all digital channels. Kevin utilized these user insights and converted them into design principles that informed the development of wireframes and prototypes that he then tested with users.
Skills & Activities
User Experience Research and Design
UX Writing
User Interface Design
Prototyping and Testing
Wireframing
Workshop Facilitation
* - Project done while Kevin was employed with Quicksand Design Studio.
3D rendering of an in-store redesign exploration.
(Image credit: Quicksand Design studio)