Reframe your challenges as opportunities.

We are a boutique qualitative research and strategy agency dedicated to uncovering the deep, authentic motivations of your customers and stakeholders. As a woman-owned and operated firm, we specialize in reframing your most complex business challenges as clear, actionable opportunities for growth.

What We Do & How We Drive Results

We move beyond surface-level data, utilizing innovative research techniques like in-depth interviews, ethnography, and participatory design to truly understand user needs, motivations, and behaviors. Our mission is simple: To provide you with deeply understood, actionable insights that lead to:

  • Compelling User Experiences: Inform the design products and services that truly resonate and stick.

  • Measurable Business Growth: Drive adoption, increase loyalty, and achieve clear, bottom-line results.

  • Confident, Humanity-Centric Decisions: Trade risk and assumption for empathy and evidence.

Let's work together to transform challenges into competitive advantages.

market research agency

Ways We Engage

  • noodle is a full-service qualitative research agency that can manage projects end to end; from study design and discussion guide development to fieldwork and prototyping through to testing and implementation / operationalization.

    • Study & Project Design

    • Project Management

    • Research Execution

    • Prototyping & Testing

  • noodle can provide surge capacity or workforce extension to your team when needs exceed internal capabilities. This can take the form of ad hoc projects requiring additional qualitative resources or a retainer model where noodle acts as a ready, reliable and flexible research partner, on demand.

    • Surge capacity

    • Workforce/Team Extension

    • Stakeholder engagement

    • Research Services on Retainer

  • noodle can review and inform project materials, proposals, and study designs as well as provide strategic ideation services to help you better understand your challenges, identify relevant stakeholders, and create an actionable roadmap toward operationalizing innovation.

    • Consultations

    • Needs Assessments

    • Brain Mapping

    • Strategic Ideation Support

Our Process

Flowchart depicting a process with four columns labeled Framing, Translating, Determining, and Testing. Framing includes Problem/Challenge Identification, Translating involves Synthesis & Intervention Development, Testing covers Acceptability & Usability, and Determining includes Implementation or Refinement. Arrows indicate internal and external flows with Empathizing and Stakeholder Engagement stages.

“Companies and organizations often struggle to see the forest for the trees. They tend to work in siloed teams and fail to appreciate the myriad systems and cultures that impact behaviors and decision-making at all levels. noodle brings that anthropological lens to help you zoom out and see the bigger picture.”

- Anna Lawton // Co-founder & Managing Partner

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Clients & Partners

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